The link between real estate development and tourism is one that has been under discussion for a long time. Both sectors share a symbiotic relationship. When a country invests in its real estate development – especially in avenues that specifically cater to tourists – it obviously attracts more visitors from around the globe. The money spent during these visitors’ stay brings in more investments; leading to further development of real estate, along with economic stability. Also, tourists share their experiences, and their positive reviews enhance a country’s image on the international stage.
Improving Tourism in a Country
There is no one facet involved in boosting tourism in an area or country. A whole lot of efforts go into making any place worth global interest.
Many places in the world are naturally blessed. These areas are rich in beautiful landscapes and breath-taking views. However, such attractions are not really sufficient if the interested tourists don’t really have the provision of convenience during their visits.
Now, convenience may be a relative term but there are certain basic resources that everyone requires while travelling. First of all, people need to feel safe. This is a major concern in this era of globalisation.
While many people appreciate the blurring of the borders, it also creates certain risks. Also, terrorism has become an international issue nowadays – with many countries affected by it.
Following the elimination of unsafe elements, a country must think about creating a culture that welcomes global visitors. The hospitality of local people is way more important than actually finding hospitality services in a new place.
Next, a place trying to boost tourism must have the capacity to accommodate visitors. This includes hotels, resorts, exclusive residences, guest houses, and other similar services.
Talking about tourist accommodation, it makes sense to mention ‘real estate tourism’, which has become a common term in recent years. In simpler terms, whenever a tourist acquires a piece of real estate for consumption during a visit, it falls under the category of real estate tourism.
When tourists have access to reasonable accommodation, they now require the convenience of moving around. This means the availability of transport and accessible road infrastructure.
All of the above constitute the basic provisions required to boost tourism. Construction and maintenance of visitors’ accommodations and infrastructure comprise a major concern of real estate development.
Developing Real Estate to Boost Tourism
If you search for the link between real estate and tourism, you will mostly come across how tourism helps real estate. It is not untrue as we have already stated that both are linked in a mutually-beneficial relationship. But in this write-up, we specifically discuss how the development of real estate in an area leads to attracting more tourism.
Hotels and Resorts
In the tourism sector, hotels and resorts can be categorised as luxury accommodations. However, the hospitality industry has diversified and now caters to a wide variety of tastes and affordability levels. The main issue is developing these avenues near to tourist attractions and in easy access from other main platforms like airports.
Hotels and resorts should also be well-facilitated. People from different regions of the world are used to various amenities – some of which may not be common locally. It is important to remember that hotels and resorts, despite diversification, still fall under the umbrella of luxury. So, the lack of certain amenities may count as an inconvenience.
Guest Houses and Lodges
Tourists who specifically visit a place for exploration – often backpackers – opt for more affordable accommodations. For such travellers, construction of guest houses and lodges is a feasible option. Such avenues also offer a homely feeling – sometimes closer to the local culture. Many tourists seek these experiences.
Once again, it is significant to construct these guest houses and lodges near to main tourist attractions.
Many tourists enjoy exclusive living conditions. For example, those who are travelling with family or seeking a longer stay. Such travellers often feel more comfortable in accommodations they don’t have to share with others.
For this type of demand, the residential real estate sector must be responsive. Those tourists who frequently visit a particular place will probably prefer owning their own personal property. For example, those who have business commitments in addition to just exploration. Others may prefer living on rent for the duration of their stay.
Constructing exclusive residences near to main tourist destinations might be possible. However, it is not a practical solution. Most of the nearby areas would be commercialised, which does not make for peaceful living conditions.
However, the exclusive residences should be well-equipped for sound living, have nearby amenities, and allow easy access to tourist attractions if not quick.
To ensure that tourists can locate such residences with convenience, it is feasible to create online platforms. For example, when seeking to visit Pakistan, one can check listings through online platforms such as Prop.pk and Airbnb; as well as a host of others that feature nifty price/budget check filters for narrowing search results.
Since we have mentioned easy and quick access multiple times, we will now discuss how its development impacts tourism. No number of hospitality services and attractions will make an impact if there is no proper road network and transport facilities.
Roads and highways leading to and from tourist destinations should be wide, safe, secure, and clean. In some areas, laying down a road network is not possible – such as mountainous terrains. Here, the local authorities should provide alternative means and support to overcome any difficult or emergency situations.
There are several other things that fall under real estate development and are pertinent to boosting tourism. These include eateries that offer both local and international culinary experiences, hospitals to avail in case of mishaps, spacious airports, shopping malls that offer both international and local cultural experience, and more.
With this detailed discussion, we can conclude that developing, upgrading, and maintaining a country’s real estate endowments are some of the issues that pave the way for improved tourism opportunities. And with an influx of tourists, a country welcomes reasonable investment and a positive global image. All these effort lead to socio-economic stability.