Technology 

How to Optimize “Contact Us” Forms on Websites to Perform Better

Have you noticed that the ‘contact us’ form on your website isn’t really getting many responses? While the exact number of responses that contact forms obtain can vary quite a bit, if you feel there’s cause for concern you should definitely look into optimizing it.

That may sound difficult at first, but as you’ll see optimizing a ‘contact us’ form is actually really easy and just involves several key improvements:

  • Remove non-essential fields

Shorter contact forms that can be filled out more easily attract more responses – so you should get rid of any fields that aren’t essential. In most typical contact forms there are really only three essential fields – the name, email address and content.

In some cases you may want to include a fourth field for a subject or category to help you organize the responses better – but it isn’t always necessary.

  • Make it mobile-friendly

If users on mobile devices have trouble viewing or using your ‘contact us’ form, odds are they won’t bother. Considering there are more mobile device internet users than desktop users nowadays – that isn’t something you can afford.

At very least you should ensure that your contact form has a responsive design so that it is displayed properly on smaller screens.

  • Place labels above each field

The labels in your ‘contact us’ form should be clearly visible at all times, and one of the best placements is right above each field. It should be noted that placing labels above fields is more mobile-friendly as well, which is an added bonus.

  • Check that error messages are helpful

Good error messages must be helpful, and should clearly identify the problem – then possibly suggest how it can be fixed. If the error messages on your contact form are generic or do not specify the issue – many people will just give up trying to fill it out and move on.

  • Only use simple CAPTCHA

Almost every contact form nowadays uses CAPTCHA to avoid getting spammed by messages. However not all CAPTCHA are designed the same, and some are too complicated that they actually annoy users and make them not want to fill out the form.

Assuming you are using CAPTCHA of any kind, you should make sure that it is simple and that any user will have no problem passing its check. For example you could try Google’s reCAPTCHA.

While none of the steps listed above are complicated, you will need to know how to make a form and customize it to implement them. Trying that manually can be difficult if you aren’t familiar with HTML and CSS, which is why you may want to use a user-friendly alternative, such as AidaForm.

As mentioned previously, the number of responses you get from your contact form will depend on numerous factors. That being said if you do optimize your forms and make them easier to fill out in the ways listed above – you should notice an improvement, regardless of how slight it may be.

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